Kaava
Kaava Site
Background
Kaava Corporation, formerly BBI Systems, decided to evolve its business model from one focused on managing online communities for major corporations like AOL, to one devoted to providing business insights based on what people in online communities say about companies, brands, goods and services. As a result of this decision, BBI needed an entirely new business identity, name, logo, brand and corporate b2b site (architecture, visual design and content). In addition to the conventional challenges associated with such a transition, BBI also faced obstacles associated with the fact that its new market is still in the early stages of development, but is quite crowded.
Role
- Visual design
- Flash prototype
Benefit
- A streamlined "brochure-ware" public site with a distinctive visual identity that will support a launch in the still-developing market for non-traditional online research services.
Concept
